Gen Z Footprint within the Business Landscape

KTU GIFTed students dove deep into the Hostinger Challenge and presented business solutions for employer branding, worker experience, and Hostinger Academy topics. From crafting personalized scholarship solutions to breaking a world record in a daring outdoor campaign, they tackled the challenges with a fresh Gen Z mindset.

Unlocking Student Potential Through Effective Partnerships

Collaborations between businesses and students are helpful for all involved parties. They supply a singular opportunity to find fresh perspectives and concepts from the talent of the long run.

The Hostinger Challenge uncovered the scholars’ innate ability to discover and leverage emerging trends and forecast the expectations of Gen Z talent entering the job market. At the identical time, KTU students gained helpful project management experience and had the prospect to contribute to a world product.

KTU Associate Professor Dr. Meda Andrijauskienė adds to the importance of scholars acquiring hands-on experience of their early years of university:

“Every spring semester, I actually have the prospect to work with KTU GIFTed students. Naturally, I feel accountable for delivering the most respected project management experience. I strongly consider that this could be inconceivable without our business partners that may show the scholars how it really works in the true world,” she says. “This time, the scholars needed to perform an in depth situation evaluation and offer solution alternatives. They did every thing, including formulating project goals and risks, determining the success criteria, and developing their very own web page to present their project plans and outcomes.”

Distributing Knowledge Through Original TikTok Content

Five strong teams tackled the Hostinger Challenge – each could pick from five proposed problems. The winners presented content strategies for Hostinger Academy’s TikTok Channel. 

Their reasoning was easy: with over 1 billion lively users worldwide, TikTok is probably the most popular social media platforms. This huge user base presents a major opportunity for corporations to succeed in and interact with a large audience, including potential customers and employees.

Mantas Stankaitis, captain of the winning team, says that the challenge matched the team’s expectations. As they were each conversant in and interested by TikTok, the chance to create a technique for Hostinger’s account appeared like the right probability to depart a mark. 

“We saw a chance to disseminate knowledge and understanding of web technologies to an audience that we’re also an element of,” Mantas shares. “The largest challenge was coming up with original content that may have the potential to achieve success on the platform. We conducted an intensive evaluation and generated ideas based on each the Hostinger brand and probably the most successful videos on TikTok.” 

Transformative Ideation

The opposite teams picked different problems proposed by Hostinger. Two of them tackled employer branding challenges to draw Gen Z talent – one group developed a scholarship program, while the opposite was prepared to set a Guinness World Record for the very best altitude web development live stream. 

The 2 final teams took on the mission to make hybrid work more pleasurable for Hostinger employees – by providing actionable engineering changes and developing an internal motivational reward system.

Kudos exit to every student who accepted the Hostinger Challenge. We’re going to research the proposed solutions further over the summer and return to them in September when the brand new academic yr begins!