4 Ways to Boost Tweet Performance, Based on Advice from Top Creators

On the lookout for ways to extend Twitter engagement on your brand account, or perhaps on your personal profile, so you’ll be able to tap into Twitter’s latest ad revenue share program?

This might help – a day after Twitter sent out tens of millions in payments to creators participating in its latest revenue re-distribution offering, several of the platform’s highest-paid users have shared some key insights into what they’re specializing in, and the way that pertains to Twitter’s current algorithms.

The notes align with the initial findings of those looking into Twitter’s recently open-sourced algorithm – Twitter’s increasingly trying to incentivize long-form content, with replies now driving the strongest signal for algorithmic amplification.

And in addition, Twitter’s putting more weight into time spent.

Listed here are a number of the key notes to contemplate in your process:

• You want to buy Twitter Blue to maximise tweet reach. You furthermore mght should be a Twitter Blue subscriber to monetize, as only paying users can enroll to the revenue share program, but the brand new prioritization of Blue replies also implies that your tweets will get rather a lot more reach should you pay the $8 monthly. You could not agree with the principle of shopping for a blue tick (I don’t), but it can improve your tweet performance.
• Avoid outbound links. Twitter wants users to remain on-platform for so long as possible, and as such, tweets with outbound links now get less reach on average. Ideally, Twitter would favor you to post your long-form content within the app, relatively than linking people off to your website. In fact, this will not be feasible for a lot of brands, but it surely’s one other consideration on your planning.
• Use great visuals. It is a universal note for all social apps, but standout visuals will stop users within the feed, and get you more attention. Considering your visual elements, and the way they appear to users, could possibly be an enormous element in boosting tweet engagement.
• Avoid hashtags. Twitter has actually been advising this for some time – if you ought to maximize attention in your tweets, stop using hashtags to link people off to other conversations. The counter to this argument is that using the correct hashtags will ensure your tweets appear in related searches within the app, which may also increase exposure, however the guideline here is that you just want users spending more time along with your content after they see it, and hashtags can distract from this. Could also be value experimenting with.

Essentially, you ought to be certain that you deal with getting people to spend as much time as possible with each of your tweets, as Twitter looks to emphasise long-form content to spice up its own engagement stats.

Indeed, Twitter owner Elon Musk has also noted that Twitter’s feed algorithm now ‘increasingly gives weight to time spent on a post’.

Twitter very much desires to change into a much bigger content destination, versus an intermediary, and it’s this element that the present Twitter algorithm is targeted on, which is a key point on your planning.

If Twitter stays a key focus on your strategy, these are some necessary notes.