Blog
Twitter Starts Paying Creators Tens Of Hundreds — Amid Intensifying Competition With Threads
Jul
Twitter Starts Paying Creators Tens Of Hundreds — Amid Intensifying Competition With Threads
Topline
Twitter has finally paid out for the revenue-sharing program it had long planned for giant audience creators. One creator received a payment of $20,000 greater than $37,000Elon Musk’s Threads is now a rival platform to Mark Zuckerberg.
Twitter’s ad revenue-sharing program paid a user over $37,000 in monetary compensation on Thursday. (Photo … [+]
The Key Facts
Twitter owner Elon Musk noted the primary payouts—which pay creators for the ads that appear of their reply threads—can be cumulativeFrom the moment he first announced it in February.
Users must subscribe to Twitter Blue and own a Stripe Account for Payment. Additionally they need greater than five million tweet impressions every month during the last three months. to be eligibleAd revenue sharing is a technique to share ad revenues.
Musk announced last month that the initial block of payment for creators will total $5 million.
Billy Markus, co-creator and creator of Dogecoin, announced his winnings on Thursday. The payout was a staggering amount. $37,050.
Platform sent out emailsOn Thursday, the corporate sent a message to a couple of users stating that eligible creators will receive their share in upcoming remuneration inside 3 days.
What We Don’t Know
Twitter doesn’t disclose how they calculate their payouts for creators, or the split of revenue between them and eligible users. Benny Johnson is a YouTuber and conservative commentator who has a nearly $10,000 payment. Share his Twitter analyticsFrom the past 28 days showing that his impressions totaled 433 thousands and thousands for this time period and met the eligibility requirements for revenue sharing.
The Key Background
The ad revenue payouts from Twitter arrive at a difficult time for Twitter, which was recently introduced to its rival in the shape of Meta’s recent Threads app—what many have considered to be a “Twitter killer.” Threads secured its first 100 million users earlier this week, making it the fastest growing app in history—an accolade supported by the app’s easy sign-up process that permits users to log in through their Instagram account. Twitter responded to the rise of the app, with attorneys framing it as a “copycat” of the Musk-owned platform and threatening to sue Meta for an alleged misuse of Twitter’s “trade secrets and other mental property.” Twitter has struggled within the promoting front, with the platform’s U.S. promoting sales clocking $88 million in April—a 59% decrease from April 2022.
SME Valuation
Musk, we estimate, is the wealthiest person on the planet with a $247 billion net value.
Read More
Hey, where’s the Twitter Blue revenue sharing Elon Musk promised a month ago? (The Verge)
Twitter shares ad revenue amongst some content creators.
