Twitter’s Latest ‘Highlights’ Tab is Now Available to Twitter Blue Subscrbers

After testing it out over the past month, Twitter has now rolled out a brand new tweet highlights tab for Twitter Blue subscribers within the app, which enables paying users to showcase their best tweets via a brand new, dedicated feed on their Twitter profile.

As you may see in these example screens, shared by DogeDesigner, Blue users are actually capable of add any of their tweets to their Highlights tab, by choosing the ‘Add/Remove from Highlights’ option from the three dots menu at the highest right of the tweet (note, you’ll also see this selection when you’re not subscribed to Twitter Blue, but choosing the ‘Add’ option will divert you to the sign-up process).

When you’ve added a tweet, it would then be listed in amongst every other Highlight tweets in the brand new feed, which can only appear in your profile when you’ve added your first Highlight.

It may very well be a superb method to present examples of your best content, as a way to win over potential subscribers, for instance, or simply to showcase your knowledge/humorousness, etc.

The choice was initially spotted in testing early last month, with chosen users getting access in recent weeks. Now, all Twitter Blue subscribers can add a feed of their best tweets – which could have some promotional and connective value, though how much profit it’ll actually provide is difficult to say.

Previous evaluation has shown that the overwhelming majority of Twitter interactions occur in feed, with few users actually tapping through to a different users’ profile. That being the case, there might not be an enormous amount of additional profit in adding this to your profile – but again, it may very well be one other method to win over potential followers, and highlight how clever and great your tweets are.

And for brands, it could also act as a product showcase, of sorts, by highlighting tweets that highlight your products, or possibly customer endorsements (via Quote tweets), reviews, etc.

There’s a spread of options to contemplate, and when you are subscribed, it’s likely value trying it out, as a further element in your promotions within the app.

It’s unlikely, I might think, to be a giant engagement driver, but when the choice is there, you might as well use it.