LinkedIn Adds Latest Video Ad Options, Expands Access to Conversation and Thought Leader Ads

LinkedIn’s adding some latest ad formats to assist marketers connect with its 930 million members, in addition to its expanded Audience Network in latest ways.

First off, LinkedIn’s adding pre and mid-roll video ads in Audience Network videos, providing more ways to maximise your exposure across its display surfaces.

As explained by LinkedIn:

“To support a full-funnel experience, marketers can tap into In-Stream Video ads to scale their campaign reach and connect with skilled audiences across our network of publishers. These ads, which can appear on mobile or desktop apps and sites, will play at first (pre-roll) and middle (mid-roll) of long-form video content on trusted publisher sites across the LinkedIn Audience Network.”

LinkedIn has offered in-feed video ads for a while, but now, it would also offer you more ways to expand your video content reach via longer content because it plays on partner sites. Using LinkedIn’s Audience Network targeting, that would provide one other option to boost brand exposure to relevant audiences as they browse online.

LinkedIn’s also making its Conversation Ads and Thought Leader Ads more widely available (from July).

As you may see in this instance, LinkedIn’s Conversation Ads prompt users to begin a chat with you direct from an ad.

That’ll be further enhanced with the addition of company page messaging, which LinkedIn also announced today, enabling brands to guide interested users right into a DM chat direct from a Promoted post.  

Thought Leader Ads, meanwhile, enable businesses to advertise content from verified employees of their organization within the app, which may also help to showcase industry expertise, while also adding one other angle to your promotions via more direct human connection.

LinkedIn’s also adding Audience Insights to its API, which can enable third party agencies to make use of LinkedIn insights to supply more insights into campaign performance and reach.

Together, the brand new tools will provide a spread of recent ways to achieve LinkedIn’s expanded audience, and maximize your promotions, in alignment with usage trends.

Conversation Ads, specifically, could have lots more value with page messaging, but each could have relative appeal based in your approach.