Morrison’s Fivers are Back – MoneyMagpie

Morrison’s Fivers are Back – MoneyMagpie


Vicky


sixth Jun 2023

Reading Time: 3 minutes

Morrison’s fivers are back with their scheme to offer customers rewards for his or her custom…

 

– Points are back and might be earned on chosen products and fuel –

– Lower prices through More Card Exclusives and personalised offers –

– Latest brand campaign “More Reasons To Shop At Morrisons” with rework of iconic jingle debuts on Coronation Street tonight –

Morrisons is giving customers “More Reasons To Shop At Morrisons” with the nationwide rollout of its recent Morrisons More Card loyalty programme, which incorporates the return of the favored Morrisons Fivers.

In addition to the brand new loyalty scheme, a significant recent promoting and brand campaign launches today which revives the “More Reasons To Shop At Morrisons” strapline, which was introduced in Sir Ken Morrison’s time and still resonates strongly despite last getting used in 2006.

Rachel Eyre, Chief Customer and Marketing Officer at Morrisons, said: “Customers have been telling us how much they’ve missed the Morrisons Fivers and so we’ve brought them back as a part of a radical overhaul of the Morrisons loyalty scheme.  The brand new More Card – which replaces the My Morrisons scheme – will enable customers to earn points on chosen purchases, including fuel, and redeem those points for fivers off their shopping.  The cardboard will even give customers access to exclusive More Card prices with market-leading discounts on customers’ favourites.

“Alongside the launch of the brand new loyalty programme, we’re also excited to announce our recent brand campaign, “More Reasons To Shop at Morrisons”. Customers tell us there are such a lot of distinctive and motivating reasons to decide on Morrisons, equivalent to helpful suggestions from our expert butchers and fishmongers, our commitment to British meat and produce or fan-favourite freshly baked doughnuts, and so despite not getting used for a very long time, “More Reasons” still really resonates.  We’ve brought it back in a significant recent campaign which celebrates customers’ real reasons for selecting Morrisons, in a funny and relatable way. And yes – even the enduring jingle is back!”

Today’s announcement demonstrates Morrisons commitment to offering customers great value and follows 4 waves of price cuts this 12 months already.  Along with the loyalty programme, Morrisons will proceed to supply customers “More Reasons To Shop at Morrisons” with great deals on a wide selection of products which are vital to them including big brands and Morrisons unique Market Street counters – where expert colleagues, including butchers and bakers, prepare fresh food for patrons.  This week, for instance, customers can pick up a 20-piece British BBQ meat pack for £9.99, enjoy two breakfasts for £10 in a Morrisons café or buy six bottles of wine and save 25%.

The brand new More Card, which might be used as a physical card or app, has been trialled in a lot of stores over the previous couple of weeks and feedback from customers has been extremely positive.  Customers will give you the option to earn points on chosen products and counters in store and online in addition to earning five points for each litre of fuel purchased in a Morrisons petrol filling station*.   Examples of points available this week include:

  • 100 More Points for each five pack of doughnuts (89p)
  • 500 More Points for each £5 spent on the pizza counter
  • 600 More Points for each £6 spent in a Morrisons café
  • 100 More Points for each British BBQ meat pack from the butcher’s counter.

Once a customer has saved 5,000 points, they may receive their Morrison’s Fivers which might be redeemed on a future shop, in store or online.

Morrisons programme of market leading exclusive offers which launched last October for loyalty card members stays a key feature of the brand new scheme and the range of offers will proceed to grow.  The More Card Exclusives enable customers to learn from industry leading deals and discounts, which in launch week include:

  • 1 litre Spirits for £17
  • Nescafé Gold 300g and Nescafé Original 200g for £4.99
  • Pringles for £1.25
  • Cathedral City Cheese 350g for £3.00
  • Fish Friday – 20% off fresh fish from the Market Street fish counter each Friday
  • Steak Saturdays – 20% of British steaks from the Market Street butcher’s counter each Saturday.

More Card customers also can profit from:

Personalised offers – App users will give you the option to activate their offers on their device while card users will receive vouchers on the till that might be redeemed on a future purchase

Surprises – Surprise offers will help profit from key moments equivalent to flowers at Mother’s Day or sweet treats at Halloween

Basket Bonus – When a customer scans the app or swipes their card they might be in with a likelihood to ‘bag a bonus’ offer.  It is perhaps money off a store or a treat from a Market Street counter.

The brand new “More Reasons To Shop At Morrisons” brand campaign, created with Leo Burnett,  debuts today on Coronation Street.  The campaign, which incorporates a brand recent feel and look, will run across TV, radio, press, digital display, social media and out of home in addition to in Morrisons stores and online.

* Excluding franchise petrol stations.